Pandemic
Gave publisher time to rethink what's happening around them
About UndrAds
We Are An AI-First
Ad Monetization Platform.
But you already know that 😏😏
You're here to understandWHAT?we do andWHY?we do it.
Origin
It Started With An Observation.
UndrAds started with our founder, Lakshya, who has been part of the adtech industry for over a decade. Throughout his career, he worked with many large publishers, helping them grow their ad revenue.
But even after his best efforts, he noticed something. Publishers deeply distrust adtech vendors. Many feel like everyone in the industry is trying to rip them off.
Adtech Has Earned That Distrust.
Ad revenue spikes during onboarding
Growth gets showcased initially
Contracts get signed, then everything flatlines
Maybe because the industry became too good at optimizing short-term wins.
Or maybe because transparency was never expected. Only revenue mattered.
Other Things HappeningBack To Back
Pandemic
Gave publisher time to rethink what's happening around them
AI
So much content rolled out, publishers lost traffic.
Ever-changing privacy laws
It started with GDPR, then snowballed into new laws every Tuesday.
Market shifts
The industry hated cookies, banned them, and realised it was a mistake.
All Of These Changes Are The Reason
We BuiltUndrAds
We Want To Bring That TrustBack While Growing AdRevenue.
We are transparent and aligned with publishers because most ofour optimization is handled by AI agents, not humans who may behaving a bad day, losing motivation, or already halfway into leavingthe org. The agents have one job: make publishers more money.
WEEKENDS | HOLIDAYS | RANDOM TUESDAYS.
The System Keeps Working.
We still have an incredible sales and customer success team. Theyhandle the human side. The optimization itself is the agents' job.
Where We've Been.Where We're Going.
We started in 2024. We've pivoted multiple times.
2024
Contextual Ads
Started with contextual targeting for publishers.
2025
AI Agents
Shifted toward autonomous optimization.
Mid 2025
Gaming and App market
Saw a great interest from gaming studios and app businesses.
2026
Turkey & Vietnam Focused
Since these are the largest gaming markets right now.
Ongoing
What's next
Building more deep connection and understanding market pain-point better
No Filter, No PR Spin.
Lakshya, our founder runs a weekly series on LinkedIn where he shares growth, failures, lessons, experiments, and the realities of building a company.
LA
Lakshya Ankit Pratap Singh
5,479 followers
Weekly series <> Week 74: Journey from 1 head to 18 heads. This week, we didn't just work at UndrAds. We showed up. One space. Different teams. One shared energy. We synced. We resolved. We disagreed (healthy fights only 😄). We argued for ideas, killed a few, saved a few more. And then, the most underrated startup skill, we got things SORTED...
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LA
Lakshya Ankit Pratap Singh
5,479 followers
Weekly series: Week 84 <> 150 people. 1 roof. 1 interest. No flight or jet lag in the world can make me miss my Friday series. So here I am. Yep, that's my happy face signing in straight from Mobidictum Izmir right now. That's the look of a founder, but deep down, an ad ops' delight when I share my two cents about apps, growth, and monetization. It's always a pump up to meet with people with common interests, all under one roof...
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LA
Lakshya Ankit Pratap Singh
5,479 followers
Weekly series: Week 88 <> UndrAds <> Google MCM. Elated to share that UndrAds is now a Google ✨MCM channel partner✨. Two years ago, we started the company with zero playbook. Just curiosity and a belief that ad ops could be better. Most of all, I'll be the one to do that, but definitely not alone...
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Humans who live and breathe ad tech.
We plan. We execute. We succeed, sometimes fail. We stumble, and get back up. Learn and unlearn. But we all share one thing in common: we understand ad tech and ad monetization. That's how we grow, and help apps grow!
Still Have Questions?
Since You Made It This Far, You Get To See The Pets Of UndrAds 🐾
