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UndrAds

Header Bidding,Fully Autonomous.

Autonomous adtech that sets bid timeouts, updated price floors, and makes changes in real time. No ad ops team needed. The agent decides in milliseconds, not meetings.

Trusted by 100+
Web, App, & Game Publishers
ABI Game StudioAmanotesGAME DISTRICTGAMEE StudioGleam GamesHM GamesHorus PredictionsIMBAMetagamePEAXPublisher partnerPublisher partnerPublisher partnerSkylink StudioThe Game Storm StudiosTruecallerVGAMESWolffun Game

The Work You Shouldn't
Be Doing Anymore.

Manual Timeout Tuning

Bid timeout: 800ms -> 1200ms -> 950ms

Setting Floors Blind

No floor set -> -3.5% ARPDAU

Stacking Bidding Adapters

+6 bidders, +7 SDKs

Handled by UndrAds agent.

Thinking in Real Time.

A human ad ops team tunes timeouts and floors on a schedule: weekly, maybe daily if someone's watching closely. UndrAds runs the same decisions per auction call, evaluating live bidder response times, floor performance and adapter behavior, then resetting the timeout, floor and initialization order before the next request fires.

Four steps.

Repeated Thousands Of Times Per Second.

1

Evaluate

Score each bidder's response time and win rate against current auction context (geo, device, placement).

2

Decide

Set the timeout window and floor for the next call. Reorder adapter initialization to favor fast, high-yield bidders.

3

Execute

Run the unified auction and serve the winning bid.

4

Learn

Outcome feeds back into the model. The next auction is sharper than the last, with no one reviewing a report to make it so.

core capabilities

Timeout optimization

  • Timeouts move per network and device, recalculated continuously.
  • The agent finds the window that captures slow, high-value bidders without stalling the auction, something a manual review cycle catches days too late.
Schedule A Demo

Floor protection

  • Floors hold even when networks bid blind.
  • The agent sets them per auction so price discovery doesn't undercut revenue, without a person setting a static number and forgetting it.
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Adapter orchestration

  • Each added bidder means another SDK initializing on every session.
  • The agent sequences start-up so the fastest, highest-yield bidders are ready before the auction fires, a sequencing problem too fast-moving for a human to manage by hand.
Schedule A Demo

Built For Any Website Or App ThatMonetizes Inventory.

Gaming apps icon

Content

Banner and native at scale, across content apps and publisher sites alike. Adapter order adjusts per session so the fastest bidders lead every call.

Utility apps icon

Utility

Lower frequency, higher-intent placements, from in-app tools to SaaS dashboards. Floors hold even when fewer bidders respond per auction.

Content apps icon

Gaming

High-volume rewarded video and interstitials, whether it's a mobile game or a browser-based one. The agent tunes timeouts per session length so slow bidders don't cost you fill.

Frequently Asked Questions

It tests timeout windows per network, device and geo continuously, not on a weekly review cycle. A human ops team checks in periodically. The agent checks in on every auction.

Some publishers have seen ARPDAU drop several percent once floors disappear and bids go unchecked. The UndrAds agent keeps a floor under every auction, with no one watching and no gap in coverage.

Yes. Pin networks, set hard floors, exclude geos or freeze strategy at any time. The agent treats your constraints as non-negotiable.

UndrAds connects to your major demand sources, the bidders and networks already in your stack. It doesn't lock you into a fixed list. Add or drop a network and the agent adjusts.

Both. The same bidding layer runs across your web pages and your app, so timeout, floor and adapter decisions stay consistent wherever the inventory lives.