Manual waterfall tuning
ironSource: 4.20 -> 3.80 -> 4.10
In-App MediationThat Manages Itself.
An autonomous mediation agent that reorders waterfalls, tunes floor prices, and balances bidders in real time. Operated by prompt, not by dashboard.
Trusted by 100+
Web, App, & Game Publishers
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The Work You Shouldn't
Be Doing Anymore.
Manual waterfall tuning
ironSource: 4.20 -> 3.80 -> 4.10
Guessing floor prices
floor = $5.00 (since Q1)
Managing multiple SDKs
+6 SDKs, +12mb binary
Handled by UndrAds agent.
A Mediation Layer That Thinks In Real Time.
UndrAds evaluates every impression against live demand, historical performance and contextual signals, then decides which network gets the call, at what floor, in what order. There is no configuration screen to babysit. There is a system, and it keeps optimizing while you ship features.
Four steps.
Repeated Thousands Of Times Per Second.
Evaluate
Score live demand against impression context (geo, device, user signals).
Decide
Pick winning network and floor. Adjust waterfall position in milliseconds.
Execute
Serve the impression through the optimal demand path.
Learn
Outcome feeds back into the model. The next decision is sharper.
core capabilities
Waterfall reordering
- Rebuild waterfall order in real time as demand shifts.
- High-paying partners move up; underperformers move down automatically.
Adaptive floor pricing
- Auto-adjust floor prices per format, geo, and session context.
- No manual spreadsheets or quarterly tuning cycles.
Demand routing
- Route each impression to the network with the strongest live bid signal.
- Contextual fit and historical performance inform every call.
Built For Any App ThatMonetizes Inventory.
Gaming apps
High-volume rewarded video and interstitials. The agent rebalances floors per session length and player cohort.
Utility apps
Lower frequency, higher-intent placements. Yield protection without sacrificing UX or fill.
Content apps
Banner + native at scale. Demand routes to the network with the strongest contextual fit, in real time.
Frequently Asked Questions
Your manual waterfall ops, A/B floor tests and routing rules. The agent sits on top of your existing SDKs and demand sources. Nothing rips out.
Traditional platforms hand you dashboards. UndrAds runs the decisions itself by reordering, repricing and routing per impression, against a goal you write in plain text.
Usually under a day. Drop in the SDK, point it at your existing demand, set a goal. The agent observes for ~24h before it starts acting.
Yes, native iOS, native Android, Unity and Flutter. One agent, one configuration, all platforms.
Decisions happen at request time, in under 40ms. Strategy updates propagate across your install base in seconds.
Yes. Pin networks, set hard floors, exclude geos or freeze strategy at any time. The agent treats your constraints as non-negotiable.