One Cap For Every Session
4 to 6 per session, picked once
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An agent that times full-screen ads to natural pauses instead of fixed intervals, so each one earns the eCPM it's capable of, instead of costing retention.
4 to 6 per session, picked once
Accidental clicks, counted as engagement
5th ad onward, eCPM drops, no one's watching
The gap between a $2.50 global average interstitial eCPM and the $12 to $25 it clears in top markets isn't inventory, it's timing. Apps that ignore that and show one every two minutes see day-7 retention drop by as much as 20%. UndrAds decides per session whether this is a pause or a tap, and whether this is the second interstitial or the sixth, before it decides to show one at all.
Four steps.
Score the current moment against session pacing, time since last interstitial, and whether this looks like a natural pause or an accidental tap.
Show the interstitial now, hold it, or skip it for this session, based on where this falls against diminishing returns.
Serve the interstitial with a placed close button, and confirm the impression rendered.
Outcome feeds the model. The next pause is read more accurately than this one.
core capabilities
Level transitions and natural breaks carry the highest-paying interstitial inventory. The agent reads the pause instead of firing on a fixed timer between levels.
Lower frequency tools see fewer natural pauses. The agent holds back rather than forcing an interstitial into a task flow.
Article and page transitions. The agent times the interstitial to the page break, not the click that triggered it.
It reads session context, what action just happened, how long since the last interstitial, and whether this spot matches a pattern that's converted well without spiking accidental clicks before.
Industry guidance lands on one every three to five minutes, capped around four to six a session. The agent treats that as a starting range, not a fixed number for every session.
Yes. Video clears 40 to 60% more eCPM but costs more in load time. The agent weighs that trade-off per session instead of a fixed format setting.
Timing an interstitial away from the moment right after a tap cuts down on accidental clicks, which lowers the false engagement that can flag an account for invalid traffic.
Both. Page-transition interstitials on the web follow the same pause detection as in-app placements.